![]() Initiatives are crucial to your roadmap, as they represent major areas of investment. Once you have the data, you can create a persona for each type of customer you have. One way to do this is by meeting with customer-facing teams and getting their insights. ![]() To get started, find out what your prospective customers want and need. ![]() ![]() In his article for "Forbes Technology Council," Brian de Haaff, Co-Founder and CEO of Aha! – the product roadmap and marketing planning software, recommends a number of best practices for how product managers and business owners can build customer-centric product roadmaps. Product roadmaps are most important because they communicate key product benefits with internal and external stakeholders and aid team alignment structure on priorities. Thus, building and presenting a product roadmap is vital to getting ahead of the competition. Per Harvard Business Review's 2017 survey, only four out of 10 respondents said they have used or will use customer data to customize analyzing customer data to create more personalized and anticipatory customer service, sales and product development processes.
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